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How can marketers achieve personalisation without relying on third-party data?

Yes, that’s correct. The rise of digital products and services has caused significant disruption across many industries, and marketing is no exception. With the increasing availability of data and the tools to analyze it, marketers have had to adapt and embrace data-driven strategies to keep up with changing consumer behavior and preferences. This has resulted […]
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The Importance of Brand Awareness in Modern Marketing: Timeless Tactics for Lasting Success

As a self-proclaimed “brand czar” and leader of B2B marketing, I recognize the importance of paying attention to the brand. A successful marketing strategy requires a well-planned go-to-market strategy that targets the right customers and a cohesive marketing team that can effectively communicate the brand’s story to build awareness, drive engagement, encourage consideration, and ultimately […]
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How marketers can create personalized content without relying on data from external sources.

  The rapid expansion of digital products over recent years has brought about significant changes in every industry. One field that has undergone a notable transformation is marketing, which has had to modernize and digitize its strategies in order to become more data-driven.   As marketers strive to personalize customer experience, data has become a […]
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